2013 Brings NEW Benefits and Members to the Diving Equipment & Marketing Association


Released on: 3/5/2013

2013 is underway and the Diving Equipment & Marketing Association is on the move.  With the addition of over 30 new Members in the first 2 months of 2013 alone, DEMA is looking forward to continuing to helping DEMA Members take control of their own businesses by providing them with services, research data and more. 

“We were pleased to share DEMA’s Member retention and Member acquisition statistics with the DEMA Board this past week,” commented Nicole Russell, DEMA Managing Director.  “Helping new Members understand what services and data are available and keeping returning Members involved is crucial to our association.  We welcome those New DEMA Members who have joined in 2013 and encourage all industry stakeholders to use the information and provide feedback whenever possible.  DEMA is here to serve our Members and help strengthen our Industry and community.” 

In addition to welcoming new Members and increasing early renewals DEMA has added benefits and information for all 2013 Members: 

·        As a result of DEMA’s new partnership with Constant Contact, Members are eligible for 20% off six month prepaid email marketing services or 25% off full year prepaid email marketing services. These rates provide an extra 10% discount over the standard discount available online for prepayment plans. In addition to these discounted rates, Members will have access to a number of resources to help them make the most of their email and online marketing, such as educational contact and best practices as well as Constant Contact’s other products like EventSpot, Social Campaigns, SaveLocal, Online Survey and SinglePlatform. 

·        Member Dive Centers participating in the Be A Diver Pool, will be happy to hear of DEMA’s added follow-up efforts with Pool participants. In an effort to convert Be A Diver Pool participants into customers for participating retailers who provide on-site support to the pool stops, DEMA is sending out follow up communication to all event-goers who supplied their email address upon registration. This email includes a Certificate of Participation, link to a Photo Bucket photo gallery with images from their dive event, link to connect with others on the Be A Diver Facebook page and direct links to the websites for the Retailers who were there to provide instruction and fun during their event. 

·        Member Spotlights continue to be a popular perk for both new and returning Members. Updated with fresh new questions for 2013, these Spotlights allow DEMA Members the opportunity to talk about their business and individuals to talk about their careers, as well as provide valuable exposure amongst Industry Professionals. Those who completed a 2012 Member Spotlight have the option to update their Spotlight with the 2013 questions or keep their Spotlight as is. 

Members are encouraged to visit www.dema.org for complete benefit details and access.

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry.  With more than 1,400 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries, DEMA Show. 

DEMA Show 2012 will take place November 6-9, 2013 at the Orange County Convention Center, Orlando, FL.  For more information on DEMA and affiliated programs contact (800) 862-DIVE (3483) or (858) 616-6408 or visit www.dema.org.  Stay updated by following “DEMAOrg” on Facebook and Twitter.

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